Recruiting Campaign Report

Traffic Management Inc.

Meta Ads + TikTok Ads Performance

July 2026

Total Ad Spend

$7,743

Meta Ads + TikTok Combined

Total Form Submissions

187

176 Meta, 8 TikTok, 3 Direct

Blended Cost Per Form

$41.41

Across all platforms

Total Clicks

31,058

26,955 Meta + 4,103 TikTok

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Spend Distribution

Budget allocation by platform

Meta 71.5%

TikTok 28.5%

Meta Ads: $5,539 TikTok Ads: $2,204

Meta Ads

Spend$5,539

Clicks26,955

Impressions568,875

Reach325,564

CTR4.74%

CPC$0.21

Forms176

Cost/Form$31.47

TikTok Ads

Spend$2,204

Clicks4,103

Impressions457,417

Reach-

CTR0.90%

CPC$0.54

Forms8

Cost/Form$275.52

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Meta Ads Performance

July 1 - July 31, 2026

Spend

$5,539

Clicks

26,955

Impressions

568,875

Reach

325,564

CTR

4.74%

CPC

$0.21

Campaign	Spend	Clicks	Impressions	CTR	CPC
York - TMI Recruiting	$1,265.61	4,803	119,289	4.03%	$0.26
Shippenville - TMI Recruiting	$1,196.75	4,501	77,361	5.82%	$0.27
Grand Rapids - TMI Recruiting	$968.22	6,295	57,182	11.01%	$0.15
Columbus - TMI Recruiting	$786.11	5,074	74,606	6.80%	$0.15
Lexington - TMI Recruiting	$484.84	2,210	86,019	2.57%	$0.22
Florida - TMI Recruiting	$476.06	2,040	68,752	2.97%	$0.23
Louisville - TMI Recruiting	$270.09	1,561	72,498	2.15%	$0.17
Nashville - TMI Recruiting	$91.44	471	13,168	3.58%	$0.19
Total	$5,539.12	26,955	568,875	4.74%	$0.21

    Top Performer: Grand Rapids leads with the lowest CPC ($0.15) and highest CTR (11.01%), delivering the most clicks (6,295) despite being only the 3rd highest spend. Columbus also delivered strong efficiency at $0.15 CPC with 5,074 clicks.
  

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TikTok Ads Performance

July 1 - July 31, 2026

Spend

$2,204

Clicks

4,103

Impressions

457,417

CTR

0.90%

CPC

$0.54

CPM

$4.82

Campaign	Spend	Clicks	Impressions	CTR	CPC	Status
Columbus	$1,098.22	2,200	220,889	1.00%	$0.50	Active
Grand Rapids	$777.12	1,279	153,836	0.83%	$0.61	Active
Pittsburgh	$328.84	624	82,692	0.75%	$0.53	Paused
Total	$2,204.18	4,103	457,417	0.90%	$0.54

    Note: TikTok data is from an exported report covering July 1 - July 31. Although July had the lowest TikTok results, strategic changes were made following the dip. August has since become the strongest performing month, with results still coming in.
  

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Form Submissions

AI Recruit Form completions, July 2026

Total Forms

187

Meta Forms

176

94.1% of total

TikTok Forms

4.3% of total

Direct Forms

1.6% of total

Source	Forms	Share	Ad Spend	Cost Per Form
Meta Ads	176	94.1%	$5,539.12	$31.47
TikTok Ads	8	4.3%	$2,204.18	$275.52
Direct / Organic	3	1.6%	-	-
Total	187	100%	$7,743.30	$41.41

    Key Takeaway: Meta drove 94% of all form submissions at $31.47 per form, making it the clear primary recruiting channel. TikTok's cost per form ($275.52) was significantly higher, though TikTok excels at broad brand awareness with 457K impressions at only $4.82 CPM.
  